One Platform · Three AI Guides · Customizable by Industry

Every industry with inbound leads from out-of-home has the same problem. We solve it once, then adapt it to each.

“How many people were injured?” is the right first question for an injury firm — and the wrong first question for a home buyer. So each family of industries gets its own AI guide, built on the same platform: different questions, different evidence, different handoff.

Industry Catalog

Three AI guides. One platform.

Every industry is fronted by one of three named AI guides — ALEC for legal (live today), plus AXEL for car dealerships and STAN for the six home-services trades (both in final testing, GA late 2026). Same platform underneath; each guide asks the questions its industry actually needs.

LIVEGUIDE 1 OF 3 — LEGAL

ALEC — Accident & Litigation Evidence Collector

ALEC walks an injured person through a calm, guided intake on their own phone — scene details, evidence photos, parties, contact — and delivers a documented, qualified case to the law firm.

LEGAL — PERSONAL INJURYLIVE
ALEC — CIS Legal
Billboard QR → ALEC’s guided mobile intake → lead qualification → firm delivery → signed-case attribution.
✓ Live attribution chain · ✓ Mobile web, 90 seconds · ✓ Per-board scan attribution
Visit the ALEC legal site →  See how it works →
FINAL TESTINGGUIDE 2 OF 3 — AUTOMOTIVE

AXEL — Automotive eXchange & Evaluation Liaison

AXEL turns lot signage, highway boards, and transit QR into a guided vehicle intake — buy, trade, sell, or service, each routed to the right desk at the dealership.

AUTOMOTIVE — CAR DEALERSHIPSFINAL TESTING — GA LATE 2026
AXEL — CIS Automotive
Built for car dealerships. AXEL branches on intent — buy, trade, sell, service — and captures condition photos plus appraiser notes with a preliminary trade range for accurate quoting.
✓ Intent-branched intake · ✓ HOT/WARM/NURTURE scoring · ✓ Value range + photo evidence · ✓ Dealer lead-book portal
See CIS Automotive →  Try AXEL’s intake →
FINAL TESTINGGUIDE 3 OF 3 — HOME SERVICES

STAN — Services & Trade Assessment Navigator

STAN runs one guided home-services intake that identifies the trade first, so an advertiser can deploy all six trades together or any one alone — six versions, one funnel. Visit the STAN home-services site →

STAN · ROOFINGDEMO AVAILABLE
Roofing & Storm Restoration
Guided storm-damage intake — photos, insurance claim status, storm date, active-leak triage.
Try the demo →
STAN · WINDOWSDEMO AVAILABLE
Window Replacement
Count, pane type, draft and condensation symptoms, photos, timeline, financing interest — captured before the first call.
Try the demo →
STAN · SIDINGDEMO AVAILABLE
Siding & Exterior Restoration
Material, hail damage versus remodel, insurance status, house size, photos of every affected side.
Try the demo →
STAN · SOLARDEMO AVAILABLE
Solar Energy
Fit check — electric bill, roof orientation and shade, own-versus-rent, utility, financing.
Try the demo →
STAN · HEATING & COOLINGDEMO AVAILABLE
Heating & Cooling
System age, heat or cool, symptom, home size, emergency-versus-planned urgency — routed to dispatch with the right priority.
Try the demo →
STAN · PLUMBINGDEMO AVAILABLE
Plumbing
Symptom, active-water emergency check with a scripted shut-off-the-main step, photos, property type.
Try the demo →
IN DEVELOPMENTIN DEVELOPMENT

Real Estate Intake (residential & commercial, in development) · Mortgage Intake (lenders & brokers) · Insurance Intake (agencies & brokers) · Legacy Planning Intake (wills & trusts) — built next in the order our media-company partners ask for them. Interested in one of these? Let’s talk →

One partnership covers your whole advertiser book — every industry you serve.

If your media company serves law firms, dealerships, and contractors, you don’t need three attribution vendors. You need one platform that adapts per industry.