Someone responds to a board you sold. Ninety seconds later they are documented, qualified, and on their way to your advertiser — with your placement attached.
This is the chain out-of-home has never had, end to end: a placement that carries its own way in, a specialist that answers the moment someone uses it, an intake that collects what the business actually needs, and the outcome landing back on the exact face that started it. It is walked through below with ALEC, the legal rollout, because that is the one running in production today — but the chain is the same whichever specialist your advertiser takes.
Every step. Tracked. Walked here with ALEC, the live rollout.
The placement gets its own way in
A tracked number, a tap target, or the advertiser’s own page — whichever suits the face. The board itself is untouched: same artwork, same flight.
Someone responds — and it is caught
However the response arrives, it is tied to the exact placement that produced it before anything else happens. Nothing is asked of anyone at the wheel.
The specialist answers in ninety seconds
A guided intake built for that industry — conversational, structured, in plain language. 9pm, Sunday, holidays. No staff, no hold time, no app to download.
Lead is qualified
Scored in real time — injury severity, liability indicators. The firm sees priority-ranked leads.
Lead delivered to the firm
Full context handed off — integrates with what the firm already uses.
The result lands on the face
The response and the completed intake are recorded against the placement that produced them, as they happen. What counts as a result depends on the placement — a completed intake, a booked job, a documented claim — and it is set per face, not left to someone to remember.
When a board you sold signs a client, you know it signed a client.
Every intake traces back to the entry point that triggered it, to the face that carried it, to the placement you sold. Your advertiser sees which boards work and which don’t — and so do you, before the renewal call. That is the difference between defending a rate and discounting one.
Want to watch the chain run live?
Request a walkthrough and we’ll show you exactly what a driver experiences, what your advertiser receives, and how the per-board record builds behind it.